Incorporated since January 2012, our organization is dedicated to media entertainment, graphic arts, web design, and commercial advertising.
Our expertise is centered around all things media, whether its database design, programming for digital cameras, or casting your next commercial.
Our experienced teams are here to help you bring your message to the next level.
Every client we have ever dealt with wants to know one thing off-the-bat: how much will it cost?
And our answer is always the same: it depends. We agree that this is a lousy answer, but it's not a lie like a lot of other web design companies out there. So, instead of pulling out phony price charts that pretend to give you an upfront estimate, we'll explain the whole story right here.
When you are shopping for a website, there are four general areas that determine the cost. Some of these areas are obvious, like having a graphic artist design a logo if there isn't one already. Others are less so, like hosting fees and SSL certificates. Below is a general guide to each of the major areas that determine how expensive a website will be.
Databases. Ask yourself the following questions. Are there going to be special users with special powers using my website? Is there special data? Is it important that this data be accessed in complex but absolutely controlled ways? If any of these apply, a custom database is required. So, what is a database? At a basic level, a database is a system that stores and retrieves data far faster than a normal file system. It is essential to have a database if any of the data on a website needs to be accessed in complex ways by different groups of users.
Security. Almost all free website and nearly all websites that cost less than $5,000 have little to no security. Data is often leaked directly to the internet or stored in entirely insecure environments. For highly prized and secretive data, security must be built in from the ground floor. Without this, the data isn't safe from the start. The second important part of security is keeping the data safe as more and more users access the system. This is a maintenance cost. Both are required for any secure website.
Video. Video files are large and have to be stored somewhere. Depending on the quality of the video, these files can range from hundreds of megabytes to hundreds of gigabytes. Free video sharing sites like YouTube are the ideal solution for those groups who don't need to have control over their media content. However, if an organization only allows access to video files if certain conditions are met, the video needs to be hosted on a service that protects the video. Moreover, the website itself needs to integrate with this service so that the video plays seamlessly over mobile devices, desktop computers, laptops, tablets, and so on. This requires a great deal of engineering that runs up the costs.
Login options. Many websites allow users to log in using their Facebook account (or, for the younger generation, Instagram, Twitter, or other services). For many websites, standard out-of-the-box plug-ins exist that handle all of this. However, in highly secure environments, it is necessary to have some customization for logins. For example, if a powerful member of an organization leaves his or her iPhone somewhere, a demented hacker could log in as that user and delete all of the data on the website (or worse – replace the data with something else). To prevent this, custom hooks are placed in the website that look for unusual activity and require additional verification.
Live Chat / Video Chat. Website chat is a new technology that is a combination of hacks and browser exploits. It requires extensive testing to get it to work properly. As a specialty product, Live Chat and even more recently Video Chat are expensive to implement and properly test. Video chat requires third party plug-ins and should be considered non-standard. We would advise against Video chat unless this technology is deemed integral to the website.
In addition to the items listed above, the graphics and general look must be factored into the price. Assuming your organization already has logos and font styles, it is still important to have a digital artist convert these items into web graphics.
Website Look & Feel
Logo. Having a digital artist render your logo for the web can be a minor cost (around $300). Having artists create a professional logo from scratch is much more expensive. The main driving point of the cost is all of the back and forth between you and the artist. The average price for an entirely new logo is around $3,000 (if done professionally).
Color scheme. The color scheme of a website is the choice of colors used in both the background and the foreground of the site. This is usually done through a web artist who you spend time with on the general look of the site.
Icons. All professional websites use icons to navigate the site. These icons are little pictures that explain what the option does with little to no text. Icon packages need to match the style of the logo and the rest of the site, so they are almost always custom made.
Interactivity. To make websites more interactive, certain methods can be employed to give a website the feel that it is responding to requests in real time. Most websites do this for an additional cost. For video websites, this is a very important feature – not doing this can cause users to load the same video multiple times which can cause a major spike in the cost of hosting video (see the “Video Website” section below).
Certain additional expenses are required from third parties that have to be purchased at a fixed price. Although these vary depending on the needs of the individual website, the most common are listed below.
Necessary Third Party Costs
The domain name. Each website has a name (a “dot com” or a “dot org”) that has to be purchased from a domain name registrar. Names are not available if they have already been registered. The costs can range from $5 to millions, depending on the name desired.
File hosting. All websites have data that must be hosted somewhere. This cost is usually determined by the amount of data in gigabytes and is paid for each month. This isn't usually a significant cost unless many HD videos are being hosted.
SSL certificates. SSL certificates are a way a third party group authorizes your website to use browser encryption algorithms. These certificates can be very expensive, but they are necessary for secure websites. There are many vendors who sell SSL certificates, but not all of them will work in older browsers. The price for the certificate tends to go up for greater coverage. Moreover, the certificate expires and must be repurchased each year for the same price (or sometimes a reduced fee). A good price comparison chart can be found at the following link: http://www.whichssl.com/comparisons/price.html. Remember that higher grade encryption usually has a higher price.
Server. Specialized systems usually run on their own server. This is usually paid for on a monthly basis from a server farm (which is a company that specializes in running lots of servers) or a server can be owned outright and run internally by the organization itself (not recommended unless you have an engineering team on 24 hour standby).
Legal disclaimers. Certain state laws prohibit content being advertised without advisory text. For example, the State of California requires practitioners of the healing arts to post disclaimers that they are not medically licensed under the penalty of a misdemeanor. Each state has different regulations regarding different organizations. The cost of hiring an experienced law firm to write these disclaimers can be a significant cost increase to organizations that are required to present such disclaimers.
Most websites also wish to take advantage of some form of advertisement either when they launch or at some point in the future. Advertisement on the web is more an art than a science, and no one can guarantee any real success (and the same holds for TV / radio ads). This is a blow by blow on the best methods for getting the word out about your site.
Word of mouth. This is what is going to make or break your site. No initiative gets going without this. Word of mouth gets people to join your group. If you have a group or social organization that can help spread the word about your project to its members, this is the most important thing you can do.
SEO. This acronym stands for “Search Engine Optimization.” It simply means that in a Google search, your website stands out on top for relevant keywords. This requires special paths be made for Google's web bot to find things on your site that you want it to find. Although many web experts make a lot of money selling SEO services, it is largely ineffective if your keywords are common phrases. In the case of a secretive site, improper SEO can reveal secret data! Great care must be put into keeping the website open to the public via search engines, but not in such a way that sensitive information is stolen from the site.
Google ads. Occasionally, web surfers on the Internet can get excited about what you are doing. Usually, they are looking for things that are in the same ball park as the things on your site. Google helps connect you with these people for a fee. Unfortunately, many other organizations want these people to come to their site instead, and Google profits by playing you against these competitors in a type of auction system called Google Adwords. This can be effective for some projects, but one must consider that merely having people come to your site is often not enough to get them to join. Google recommends a $100 a month for this service for websites that are just starting up. Here is a link for more information: http://www.google.com/adwords/how-it-works/ads-on-google.html.
Facebook ads. For Facebook pages, the option of having Facebook promote your product is sometimes effective. Each time someone on Facebook goes to your site, Facebook starts running ads in that person's friend's list for your site (and their friends, etc). This uses the premise that the friends' friends are interested in the same thing their friends are. It can work, but it is considered less effective than Google. You can read more about it from this link: http://www.facebook.com/Ads.
Twitter. This is its own world. Twitter only works if you are constantly at events that people are interested it. If you are going to major celebrity parties and can “tweet” about them, Twitter can make you rich (and even better if you can get these celebrities to tweet about you). However, Twitter requires an upkeep that is beyond any of the other options in this list. You have to be on it almost every day and write many tweets. You can also run ads on Twitter, but we don't know anyone who has had success with this.
YouTube Commercials. Google's YouTube is more expensive than the other options, but web surfers pay more attention to video than they do to text commercials. The fact that YouTube forces people to watch up to five seconds of your video gives you a chance to get their attention.
Pinterest / Instagram / Vine. These options connect you to a younger demographic. These services are all free if you invest the time to learn how to use them and you can build up a following from them. It's worth investigating if you have a team in place.
As our organization continues to expand, we have undertaken new efforts in online entertainment. Our exciting to-be-announced projects include both documentaries and web series.
Stay tuned for exciting developments as these to-be-announced projects come online.
We're sorry, we are only accepting clients via referrals at this time.
Thank you very much for visting our page,
The Inframize Team